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Chairperson

Malik Rajan
Founder of The Pricing Club

Program

In today’s competitive market, how can you effectively manage pricing policy without an end-to-end strategy that covers everything from brand price positioning and product definition to end-of-life, while addressing data debt and integrating cost-based, value-based, and dynamic pricing strategies?

Effective pricing management spans the entire product lifecycle. Through concrete case studies, this session will explore overcoming data debt in pricing processes and shifting from cost-led to margin-led approaches. Attendees will learn how to integrate internal and external factors into comprehensive pricing strategies to ensure effective planning, pricing, and selling

Don't miss this session which will put the fashion and beauty sector in the spotlight, to delve deeper into some key concepts of pricing strategy.

What to expect:

Navigating inflation and price pressures: Discover practical ways to manage profitability amidst persistent inflation and market uncertainty.
Data strategy and competitive positioning: Learn how to address the FOMO trend, overcome "data debt," and stay ahead in an increasingly competitive landscape.
Crafting a winning pricing strategy: Gain insights into key pricing components and develop an end-to-end approach to boost business profitability.
Concrete use cases: Real-world examples from the fashion and cosmetics industries to bring these concepts to life.