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• Will lowering your prices really boost your sales?

• How far can you raise them before driving your customers away?

•  What if you were missing out on higher margins simply because of a poor market read?

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You know it: setting the right price isn’t about instinct—it’s about method. Yet, price sensitivity remains one of those myths that haunt corporate decision-making, a supposed holy grail that could magically multiply sales or margins.

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But does reality live up to the myth?

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Is price elasticity only relevant for B2C?

 

Spoiler alert: Whether you're in B2B or B2C, this conference will equip you with the right tools to:

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• Understand how your customers perceive and react to pricing

• Measure price sensitivity with concrete, actionable approaches

• Analyze real-world case studies to avoid pitfalls and maximize margins

 

Don't miss this session packed with actionable insights that could reshape your 2025 bottom line!

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